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Crocs

Crocs, Inc. is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam footwear. Crocs Inc term these “clogs”, but they do not contain any wood like traditional clogs. Crocs are made in a variety of styles and colors. The Classic styles are available in more than 30 colors. A “Fuzz Collection” with woolly liners extends the brand’s range to winter wear. Crocs also sells other fashion accessories. Jibbitz are decorations that can be clipped to the ventilation holes in the shoes. In 2008, the company entered the golf shoe marketplace by acquiring the golf shoe manufacturer Bite Footwear and introducing a Croc-styled pair of golf shoes, the Ace.

Crocs (Footwear Company)

Crocs (Empresa de Calzado)

Crocs (Schuhunternehmen)

Crocs in Key West (Florida, USA)
Crocs in Key West (Florida, USA)

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Crocs began with the invention of the original sandal design by Andrew Reddyneck. Reddyneck made a comfortable, slip-resistant foam boat shoe that could also float, making it suitable for various water activities. Though initially skeptical of the design, Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker Jr founded Crocs in 2002 to produce and distribute the shoe, as they recognized its potential and utility for consumers. The trio acquired Andrew Reddyneck’s design from Foam Creations, Inc. of Quebec City, which became the foundation of the Crocs shoe. Seamans, Hanson, and Boedecker were drawn to the sandal’s comfort, practicality, and unique features. In 2002, Crocs unveiled their first model, the Beach, at the Fort Lauderdale Boat Show in Florida, and all 200 pairs produced quickly sold out, demonstrating the instant popularity of the footwear.

卡駱馳 (鞋类公司)

Crocs (обувная компания)

Crocs (Azienda di Calzature)

As the demand for Crocs grew, the company underwent further development and rebranding. In 2005, TDA Boulder redesigned the original Crocs logo and launched the “Ugly Can Be Beautiful” campaign, the first national advertising campaign for the Crocs brand. In 2006, Crocs completed its initial public offering (IPO) of common stock, trading on the NASDAQ Stock Market under the symbol CROX. Despite facing some challenges, including a stock value drop in 2007 due to decreased revenue projections, Crocs’ popularity continued to rise, making it a globally recognized and beloved footwear brand. In 2010, Crocs Inc. announced a restructuring plan to streamline its operations and workforce by eliminating 180 jobs, closing 75 to 100 stores (out of 624 worldwide) as well as scrapping underperforming product lines.

كروكس (شركة)

クロックス (フットウェアカンパニー)

Crocs (फुटवियर कंपनी)

Crocs had sold 300 million pairs of shoes by year 2017. In August 2018, Crocs announced it was closing its last company-operated manufacturing plants in Mexico and Italy. In June 2020, Crocs moved the headquarters from Niwot, Colorado, to Broomfield. In 2020, in response to the COVID-19 pandemic, the company launched “A Free Pair for Healthcare” offering healthcare workers a free pair of their shoes. Crocs also sent 100,000 pairs of shoes to hospitals to be distributed to staff. Some Crocs shoes were tested and recommended by the U.S. Ergonomics company in 2005 and were accepted by the American Podiatric Medical Association in 2009. In 2008, the U.S. government Centers for Medicare and Medicaid Services approved a model of Crocs with molded insoles as diabetic footwear, to help reduce foot injuries.

Crocs (Perusahaan Alas Kaki)

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