Carrefour

Carrefour S.A. is a French multinational retailer headquartered in Boulogne Billancourt, France, in the Hauts-de-Seine Department near Paris. It is one of the largest hypermarket chains in the world with 12,300 self-service shops (including 1,528 hypermarkets) at the end of 2016. Carrefour operates in more than 30 countries in Europe, the Americas, Asia and Africa. Carrefour means “crossroads” in French.

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The first Carrefour shop (not a hypermarket) opened in 1960, within suburban Annecy near a crossroads. The group was created in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey, who attended and were influenced by several seminars in the United States led by “the Pope of retail” Bernardo Trujillo. The Carrefour group was the first in Europe to open a hypermarket, a large supermarket and a department store under the same roof. They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris in France.

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In April 1976, Carrefour launched a private label Produits libres (free products – libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits (crackers and cookies), milk, and pasta, sold in unbranded white packages at substantially lower prices. In 1999, it merged with Promodès, known as Continent, one of its major competitors in the French market.

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